Pete Roberts

Football Analyst, Sports Tech Professional, Freelance Journalist

What’s Behind The Footy?


A big welcome to everyone (or anyone) who has landed at Behind The Footy. A bit of insight on what’s to come…


The aim is to offer a different perspective on the AFL game we all love:


  • Long-form commentary on all the big footy issues

  • An insight into what it’s really like at Club-land

  • Weekly round previews and reviews

  • Keeping the AFL media at least a little bit honest

  • Plus plenty of fun along the way


I’ve spent fifteen seasons in an AFL coaches box at two different clubs, and a stint working with all the AFL teams and journalists providing numbers and analysis. In that time, I’ve nearly seen it all:


  • Three sacked coaches

  • Countless CEOs

  • A tanking investigation

  • A rather intense 6am phone call with an assistant coach client who has now become arguably the leading AFL media analyst in the business

  • The Liam Jurrah story

  • Several internal reviews

  • A trip to China for an exhibition game

  • One finals series (thankfully, although it didn’t end well)

  • Some extraordinary wins, losses and comebacks


While I won’t be spilling the beans on anything listed above, it’s a good platform for some independent commentary on the AFL landscape in what shapes to be a huge 2021 season.


Stay tuned for plenty of content across the year. Feedback always welcome!