THE STORY
Pete Roberts
Football Analyst, Sports Tech Professional, Freelance Journalist
What’s Behind The Footy?
A big welcome to everyone (or anyone) who has landed at Behind The Footy. A bit of insight on what’s to come…
The aim is to offer a different perspective on the AFL game we all love:
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Long-form commentary on all the big footy issues
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An insight into what it’s really like at Club-land
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Weekly round previews and reviews
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Keeping the AFL media at least a little bit honest
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Plus plenty of fun along the way
I’ve spent fifteen seasons in an AFL coaches box at two different clubs, and a stint working with all the AFL teams and journalists providing numbers and analysis. In that time, I’ve nearly seen it all:
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Three sacked coaches
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Countless CEOs
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A tanking investigation
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A rather intense 6am phone call with an assistant coach client who has now become arguably the leading AFL media analyst in the business
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The Liam Jurrah story
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Several internal reviews
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A trip to China for an exhibition game
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One finals series (thankfully, although it didn’t end well)
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Some extraordinary wins, losses and comebacks
While I won’t be spilling the beans on anything listed above, it’s a good platform for some independent commentary on the AFL landscape in what shapes to be a huge 2021 season.
Stay tuned for plenty of content across the year. Feedback always welcome!